Social Media and Digital Marketing Manager
Top Benefits
About the role
Social Media & Digital Marketing Manager
IMMIRRA Migration Services Inc. Location: Brampton, Ontario (In-Person) Job Type: Full-Time | Permanent Salary: $3500 to $4000 monthly
About the Role
We’re looking for a creative, hands-on storyteller with a strong background in video production and social media management to join us as our Social Media and Digital Marketing Manager. As our Social Media & Digital Marketing Manager, you will be responsible for developing and executing our overall digital marketing strategy. You will be required to act as a digital storyteller by creating engaging content.You will be responsible for managing all social media platforms, produce professional video and graphic content, oversee digital advertising campaigns, be responsible for organic lead generation and help educate thousands of people on Canadian immigration.You’ll take the lead on bringing Immirra Migration Service's brand and client success stories to life - from concept to final cut. You’ll plan, film, and edit high-quality video and photo content, manage our content calendar, and shape the voice of our brand across platforms like Instagram, TikTok, LinkedIn, facebook and YouTube.
You’ll play a pivotal role in shaping our online presence, capturing the essence of our work, and building trust with our global audience. This is a solo, in-house position to start, reporting directly to the directors.You’ll have the creative freedom to drive ideas forward, with support from leadership and the opportunity to build and lead a content team as we grow.
Key ResponsibilitiesSocial Media Management
· Create, schedule, publish, and manage engaging content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and Google Business Profile. · Develop and manage a monthly content calendar across Instagram, TikTok, Twitter ,YouTube, LinkedIn, and Facebook, and all other social media platforms. · Write compelling, brand-aligned copy and captions that drive engagement and trust. · Ensure brand consistency across all digital platforms. · Track performance metrics and adjust content strategy to optimize engagement and reach. · Maintain brand consistency across platforms while evolving our creative direction. · Monitor and respond to comments, direct messages, and audience inquiries. · Build and grow our online community. · Stay up to date on video production trends, digital storytelling tools, platform updates, social media trends, and industry best practices. · Occasionally collaborate with clients to capture success stories and immigration journeys.
Immigration Content & Research
· Stay informed about Canadian immigration news, policy updates, and IRCC announcements. · Research and simplify complex immigration topics into engaging social media content. · Work closely with licensed immigration consultants to ensure accuracy and compliance. · Create educational content that builds trust and positions IMMIRRA as an industry leader.
Content Creation & Video Production
· Plan, script, direct, film, edit, and publish high-quality video and storytelling content. · Analyze content performance and iterate strategy to improve reach, engagement, and conversion. · Produce Reels, TikTok videos, YouTube Shorts, You Tube long form videos , educational videos, testimonials, and promotional campaigns. · Design graphics, presentations, brochures, case studies, and marketing materials using Canva or Adobe Creative Suite. · Capture photography and video content during office events and seminars.
Digital Marketing
· Develop and optimize digital marketing campaigns. · Manage Google Ads, Meta Ads, LinkedIn advertising, SEO, and email marketing campaigns. · Research audience behaviour, trends, and competitor strategies. · Collaborate with management to develop campaigns aligned with business objectives. · Assist with budgeting, forecasting, and allocation of marketing resources.
Analytics & Performance
· Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other reporting tools. · Monitor engagement, reach, conversions, and lead generation. · Recommend improvements and prepare monthly performance reports.
Qualifications
· Diploma or Degree in Social Media Marketing, Digital Media, Communications, Business, or a related field. · Minimum 4-5 years experience in digital content creation, photo/video production and editing, and social media strategy. · Proven ability to independently produce professional video/photo content from concept to final edit. · Experience with tools such as Adobe Premiere Pro, After Effects, Photoshop,Adobe Illustrator, Lightroom, and Canva, CapCut and other digital content creation applications. · Excellent writing, editing, communication, and research skills. · Ability to simplify complex topics into engaging content. · Strong organizational skills and attention to detail. · Comfortable working with executive leaders and directing on-camera talent. · Excellent time management and ability to handle multiple projects at once. · Understanding of SEO, social media algorithms, and content performance metrics. · Fluent in English (verbal and written); multilingual is an asset.
Other Technical Skills
· Google Analytics · YouTube Studio · Google Ads · Meta Business Suite · Meta Ads Manager · Hootsuite · Buffer · Zoho · LinkedIn Campaign Manager · Microsoft Office · Google Workspace · SEO · Mailchimp
Assets
· Experience in immigration, legal, education, or professional services. · Familiarity with Canadian immigration law, IRCC programs, or immigration policies. · Experience appearing on camera.
What We Offer
· Competitive salary based on experience. · Performance based bonus opportunity as well · Professional development and career growth opportunities. · Collaborative work environment. · Opportunity to work alongside Licensed Canadian Immigration Consultants. · Path to leadership as we grow our marketing and communications function
How to Apply
Please send your resume, a short note on why you’re a great fit, and a link to your portfolio/social media work to immirramigrationservices@gmail.com
We can’t wait to see what you create!
Applications without a portfolio or work samples may not be considered. Email: IMMIRRAMIGRATIONSERVICES@GMAIL.COM Schedule: Monday to Saturday Work Location: In person
Immirra Migration Services Inc. Brampton, Ontario
Similar Jobs
Social Media and Digital Marketing Manager
Top Benefits
About the role
Social Media & Digital Marketing Manager
IMMIRRA Migration Services Inc. Location: Brampton, Ontario (In-Person) Job Type: Full-Time | Permanent Salary: $3500 to $4000 monthly
About the Role
We’re looking for a creative, hands-on storyteller with a strong background in video production and social media management to join us as our Social Media and Digital Marketing Manager. As our Social Media & Digital Marketing Manager, you will be responsible for developing and executing our overall digital marketing strategy. You will be required to act as a digital storyteller by creating engaging content.You will be responsible for managing all social media platforms, produce professional video and graphic content, oversee digital advertising campaigns, be responsible for organic lead generation and help educate thousands of people on Canadian immigration.You’ll take the lead on bringing Immirra Migration Service's brand and client success stories to life - from concept to final cut. You’ll plan, film, and edit high-quality video and photo content, manage our content calendar, and shape the voice of our brand across platforms like Instagram, TikTok, LinkedIn, facebook and YouTube.
You’ll play a pivotal role in shaping our online presence, capturing the essence of our work, and building trust with our global audience. This is a solo, in-house position to start, reporting directly to the directors.You’ll have the creative freedom to drive ideas forward, with support from leadership and the opportunity to build and lead a content team as we grow.
Key ResponsibilitiesSocial Media Management
· Create, schedule, publish, and manage engaging content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and Google Business Profile. · Develop and manage a monthly content calendar across Instagram, TikTok, Twitter ,YouTube, LinkedIn, and Facebook, and all other social media platforms. · Write compelling, brand-aligned copy and captions that drive engagement and trust. · Ensure brand consistency across all digital platforms. · Track performance metrics and adjust content strategy to optimize engagement and reach. · Maintain brand consistency across platforms while evolving our creative direction. · Monitor and respond to comments, direct messages, and audience inquiries. · Build and grow our online community. · Stay up to date on video production trends, digital storytelling tools, platform updates, social media trends, and industry best practices. · Occasionally collaborate with clients to capture success stories and immigration journeys.
Immigration Content & Research
· Stay informed about Canadian immigration news, policy updates, and IRCC announcements. · Research and simplify complex immigration topics into engaging social media content. · Work closely with licensed immigration consultants to ensure accuracy and compliance. · Create educational content that builds trust and positions IMMIRRA as an industry leader.
Content Creation & Video Production
· Plan, script, direct, film, edit, and publish high-quality video and storytelling content. · Analyze content performance and iterate strategy to improve reach, engagement, and conversion. · Produce Reels, TikTok videos, YouTube Shorts, You Tube long form videos , educational videos, testimonials, and promotional campaigns. · Design graphics, presentations, brochures, case studies, and marketing materials using Canva or Adobe Creative Suite. · Capture photography and video content during office events and seminars.
Digital Marketing
· Develop and optimize digital marketing campaigns. · Manage Google Ads, Meta Ads, LinkedIn advertising, SEO, and email marketing campaigns. · Research audience behaviour, trends, and competitor strategies. · Collaborate with management to develop campaigns aligned with business objectives. · Assist with budgeting, forecasting, and allocation of marketing resources.
Analytics & Performance
· Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other reporting tools. · Monitor engagement, reach, conversions, and lead generation. · Recommend improvements and prepare monthly performance reports.
Qualifications
· Diploma or Degree in Social Media Marketing, Digital Media, Communications, Business, or a related field. · Minimum 4-5 years experience in digital content creation, photo/video production and editing, and social media strategy. · Proven ability to independently produce professional video/photo content from concept to final edit. · Experience with tools such as Adobe Premiere Pro, After Effects, Photoshop,Adobe Illustrator, Lightroom, and Canva, CapCut and other digital content creation applications. · Excellent writing, editing, communication, and research skills. · Ability to simplify complex topics into engaging content. · Strong organizational skills and attention to detail. · Comfortable working with executive leaders and directing on-camera talent. · Excellent time management and ability to handle multiple projects at once. · Understanding of SEO, social media algorithms, and content performance metrics. · Fluent in English (verbal and written); multilingual is an asset.
Other Technical Skills
· Google Analytics · YouTube Studio · Google Ads · Meta Business Suite · Meta Ads Manager · Hootsuite · Buffer · Zoho · LinkedIn Campaign Manager · Microsoft Office · Google Workspace · SEO · Mailchimp
Assets
· Experience in immigration, legal, education, or professional services. · Familiarity with Canadian immigration law, IRCC programs, or immigration policies. · Experience appearing on camera.
What We Offer
· Competitive salary based on experience. · Performance based bonus opportunity as well · Professional development and career growth opportunities. · Collaborative work environment. · Opportunity to work alongside Licensed Canadian Immigration Consultants. · Path to leadership as we grow our marketing and communications function
How to Apply
Please send your resume, a short note on why you’re a great fit, and a link to your portfolio/social media work to immirramigrationservices@gmail.com
We can’t wait to see what you create!
Applications without a portfolio or work samples may not be considered. Email: IMMIRRAMIGRATIONSERVICES@GMAIL.COM Schedule: Monday to Saturday Work Location: In person
Immirra Migration Services Inc. Brampton, Ontario